by Commetric | Oct 29, 2020
With the US election around the corner, we decided to analyse the social media performance of the two presidential candidates- Donald Trump and Joe Biden. We looked into all their posts on Twitter, Facebook, and Instagram for the period July- October 2020, and the...
by Commetric | Oct 20, 2020
Even if they don’t have an immediate impact on earnings, consumer boycotts can still significantly hurt corporate reputations, making them a top priority for PR practitioners across industries. Understanding the drivers of boycott calls through qualitative media...
by Commetric | Oct 13, 2020
Food and health have been a key issue in the conversation around Brexit, with “chlorinated chicken” becoming shorthand for the mounting concerns that British food standards could be sacrificed on the altar of future trade agreements. As the UK...
by Commetric | Oct 5, 2020
We previously used Commetric’s Media Analytics to identify and discuss the companies at the centre of the media conversation around consumer boycotts. In this article, we will be taking a closer look at how boycotts spread on social media, with a specific focus...
by Commetric | Sep 30, 2020
Reading the news, it seems a new consumer boycott is born every five seconds. So often we read about a company whose actions or statements are causing outrage that many are under the impression cancel culture has become an everyday part of corporate...