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AI, Partnerships and Protesters: Inside the Media Frenzy at DSEI London 2023

AI, Partnerships and Protesters: Inside the Media Frenzy at DSEI London 2023

by Commetric | Sep 21, 2023 | Blog

From 12 to 15 September, the core of the defence industry met at Excel London for the 2023 edition of the Defence Security and Equipment International, DSEI in short. The show included big names like BAE Systems, Lockheed Martin, Thales and Rolls Royce,...
Many Generative AI Companies Will Become Irrelevant After the Hype. Unless They Address This PR Problem

Many Generative AI Companies Will Become Irrelevant After the Hype. Unless They Address This PR Problem

by Commetric | Aug 9, 2023 | Blog

View a one-page infographic summary of the analysis What’s the problem: While companies developing generative AI, from pioneering start-ups like OpenAI and Anthropic to established Big Tech entities like Microsoft, Google, Adobe and Snapchat, are leveraging PR...
Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

by Commetric | Jul 5, 2023 | Blog

A growing number of gambling companies have engaged in responsible gambling initiatives, as critics have argued that the industry has so far done too little to prevent harmful betting. Our media analysis suggests that while corporate PR is focused on spreading the...
The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy

The Plastic Pollution Debate Has Changed. Here’s Why PR Pros Need to Overhaul Their Green Strategy

by Commetric | Jun 23, 2023 | Blog

Our media analysis found that new regulations across the world marked a turning point in the media debate on plastic pollution while recycling came under fire. We also found that reuse initiatives tend to generate more positive headlines, while transparency and data...
Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

by Commetric | May 30, 2023 | Blog

Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
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