by Commetric | Jul 28, 2022 | Blog
As Plastic-Free July comes to an end, we analysed the media debate around the global movement to see what we can learn from a PR and comms perspective. We found that Plastic-Free July is still not a massive initiative and brands should take part by focusing on...
by Commetric | Jul 13, 2022 | Blog
Inflation is now what Covid was in 2020 – it gives rise to scary media stories every day and dominates the conversation around every industry. We suggest that PR pros should use media analytics to understand what drives inflation stories and how inflation...
by Commetric | Jun 29, 2022 | Blog
The first Cannes Lions since the start of the pandemic attracted a fair share of media attention, as reporters and analysts tried to discern the underlying trends shaping the marketing sector’s future. We found that tech companies like Spotify, Google, Netflix and...
by Commetric | Jun 29, 2022 | Blog, ESG
We used Commetric’s reputation analytics platform ComVix to analyse 328,264 English language articles around ESG published in the period Jan’21-Mar’22 in more than 30,000 media outlets. For more on this topic, read our analysis: “How Can PR and...
by Commetric | Jun 13, 2022 | Blog, ESG
While the ‘E’ and the ‘G’ are now more or less well-defined when it comes to the public understanding of ESG, the ‘S’ has not been given the same attention. Our media analysis found that philanthropy and diversity are the most...
