Our analysis of the media debate around the demonised tobacco industry found that companies’ efforts to reposition themselves as health brands were met with significant backlash and inflicted additional harm to their reputation. We suggest that tobacco PR and...
The media continues to be ruthless towards Big Tobacco, as governments present new regulations and NGOs voice even graver concerns about the dangers of smoking. However, the recent media discussion has focused on how several tobacco companies aim to reposition...
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