We are happy to announce that our joint venture with EY ‘Finding the Audience for the Digitisation Debate’ won the 2018 Diamond SABRE Award in the ‘Research and Planning’ category.
The trophy, which acknowledges superior achievements in branding, reputation and engagement, was awarded by a jury of more than 40 industry leaders, who assessed more than 2,500 entries.
The same project – ‘Reaching the digital decision makers – how media research changed positioning, language and practice at EY’ – also received the 2018 In2 EMEA SABRE prize for ‘Best use of social media or analytics for audience insights or influencer targeting’.
We used our proprietary Influencer Network Analysis (INA) research methodology to navigate EY through the current trends in digital transformation and determine the white space for positioning the brand as a thought leader on digitisation. The research yielded valuable insights about C-suite’s prevailing concerns, and found the key influencers and opinion-formers who could promote EY’s digital offering.
For further details please contact Magnus Hakansson on mhakansson [at] commetric.com.