We are very proud to have been distinguished at the 2021 SABRE Awards EMEA.

Our multi-market measurement and evaluation programme for VisitBritain in partnership with Intrado Digital Media won The Diamond SABRE Award for Superior Achievement in Measurement and Evaluation.

VisitBritain markets Britain to the rest of the world, working with partners to promote and develop the visitor economy. It has been working with Commetric and Intrado Digital Media for several years to collect and curate evidence of earned media outputs across 21 territories to understand performance against KPIs and how these support organisational objectives.

In addition, our CEO Media Visibility Tracker – a new media analytics platform for the measurement of CEO reputation, won the Best in Marketing Technology In2 SABRE Award.

The CEO Media Visibility Tracker uses Commetric’s patented influencer mapping methodology to measure the centrality of the CEOs of 150 Fortune Global 500 companies across all industry sectors in more than 30 top-tier English language publications.

The analysis is supplemented by the identification of the most prominent business drivers attributable to the CEOs’ media presence, performed by Commetric’s AI-based reputation analytics platform ComVix, which won the Best in Marketing Technology In2 SABRE Award EMEA 2020. The ranking is updated monthly and is based on media coverage from the previous month.

You can read the full list of winners here.

Congratulations to all winners!

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For further information, please contact:


Magnus Hakansson, CEO


+44 (0) 845 287 3003

Editor’s Notes

Commetric (www.commetric.com)

Commetric provides advanced media analytics solutions that help organisations manage and measure their corporate reputation. We combine AI and expert human insight to enable clients across industry sectors realise the full potential of their media investments. The firm has won numerous communications industry awards and is a leading AMEC member.