by Commetric | Nov 15, 2018 | Blog
The meat substitutes market is gaining momentum, driven by lively debates in the media, and many big food companies want to take a bite. Analysing the media coverage, we found that the most widely discussed topics are ethics and animal rights, research, regulation and...
by Commetric | Nov 9, 2018 | Blog
In the dawn of AMEC’s Measurement Month, a global programme of activities shining the spotlight on the importance of PR measurement, we thought we could highlight the immense value of PR measurement by surveying its applications in an industry suffering from a growing...
by Commetric | Oct 10, 2018 | Blog
As the global soft-drink and alcohol consumption slows down, a growing number of companies think of cannabis beverages as a new growth vector. However, marketing cannabis-infused products could bring some reputational risks. An effective PR campaign can’t afford to...
by Commetric | Sep 19, 2018 | Newsroom
Commetric, a leading media analytics firm, has hired industry veteran Alan Walker to its client consulting team. Alan, formerly of Kantar Media, has over 20 years’ experience consulting across advertising, communications and financial services and has worked in...
by Commetric | Sep 14, 2018 | Blog
Analysing the mental health coverage, we concluded that while the awareness of mental health issues is increasing, pharma’s reputation in this area lags behind: the number of mental health-related articles which mention pharma companies is very limited. In addition,...
