Storytelling and Sports: The Perfect Pairing (Part I)

Storytelling and Sports: The Perfect Pairing (Part I)

“Storytelling” is certainly one of the buzzwords that all marketers try to make an invariable part of their jargon, and in terms of  storytelling as a branding tool, it is now common to argue that any brand story is a good brand story, if only for the sake...
Review of Influencer Network Analysis by FreePint

Review of Influencer Network Analysis by FreePint

Independent business information resource FreePint, which produces reviews and assessments of tools and methodologies in the information management space, recently did a product review of Commetric’s Influencer Network Analysis. Click here (.pdf, 2.05 MB) to...