by Commetric | Mar 28, 2023 | Blog
Myriad factors contributed to SVB’s tragic story, but it was ultimately a failure of effective communication that led to the bank’s collapse. Analysing the media debate, we found that communicating to the layman is just as important as investor relations,...
by Commetric | Mar 21, 2023 | Blog
The Defence and Security Equipment International show this year included cutting-edge products by big names like BAE Systems, Lockheed Martin, Raytheon, Thales and Rolls Royce. Our media analysis found that the Global Combat Air Programme between the UK, Japan...
by Commetric | Mar 20, 2023 | Blog
The recent media debate around popular weight loss drugs such as Wegovy indicated that pharma companies might lack a deeper understanding of how obesity is discussed in the public discourse. Our media analysis around obesity suggested that pharma companies should...
by Commetric | Mar 10, 2023 | Blog
Our analysis of the media debate around the demonised tobacco industry found that companies’ efforts to reposition themselves as health brands were met with significant backlash and inflicted additional harm to their reputation. We suggest that tobacco PR and...
by Commetric | Mar 7, 2023 | Blog
The annual Mobile World Congress (MWC) trade fair brought together world leaders in mobile and telecommunications to discuss the future of technology and gain media exposure along the way. Our analysis of the media debate around the event found that PR and comms pros...
by Commetric | Mar 1, 2023 | Blog
Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
