by Commetric | Oct 21, 2022 | Blog
Although accusations of artwashing are still not as widespread as those of greenwashing or pinkwashing, the use of the term across media outlets is gradually increasing – meaning that it could soon transform into a serious reputational danger for brands which...
by Commetric | Oct 3, 2022 | Blog, ESG
This analysis was originally published on the Institute for PR’s website. As a blend of three words, environmental, social and governance, ESG’s reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual...
by Commetric | Sep 26, 2022 | Blog
This year’s European Society for Medical Oncology (ESMO) Congress was closely followed by specialised pharma outlets and managed to generate interest in daily media as well. Our media analysis found that a new study linking pollution...
by Commetric | Sep 16, 2022 | Blog
As consumers increasingly expect their banks to act and interact more like top technology brands, many financial services industry firms have embraced digital transformation strategies. We suggest that as the digitalisation of currencies was the most widely discussed...
by Commetric | Sep 13, 2022 | Blog
Even though nuclear energy has long had an image problem and the public continues to express mixed views about it, many commentators suggest that it may now be on the cusp of a revival. Our analysis found that there were a rising number of articles lauding...
by Commetric | Sep 2, 2022 | Blog
As research suggests that the top ESG issue for consumers is the treatment of workers, many companies have started implementing financial wellness programmes to boost their reputation amid the inflation. Our media analysis found that the concept of financial wellbeing...