Bisphenol A – a story that won’t go away

Bisphenol A – a story that won’t go away

Many brands can face “chronic” issues which are both negative and long term. These can be real or just misinformation – either way they can be serious communications problems for our clients. Understanding their media impact is central to the...
The strength of weak media signals

The strength of weak media signals

McKinsey & Company has recently written about the ‘Strength of weak signals’ and their importance for business strategy. Their proposal suggests that snippets of information, found buried within the media can contain powerful business intelligence. “As information...
The Lampedusa Tragedy in the Twitterverse

The Lampedusa Tragedy in the Twitterverse

“Tragedy”, “dying” and “mercy” were among the most commonly used words in the Twitterverse to describe the dreadful event, which happened on October 3rd some kilometer and a half away from the coast of Italy’s southernmost island Lampedusa. The shipwreck took...

Pin It on Pinterest