by Christina Arshadi | Jul 3, 2024 | Blog
Now that the foundation of tech employer branding – cool perks and benefits – has moved to the bottom of workers’ priorities post-layoffs, internal comms can refocus on work-life balance to build a more supportive culture. Tech jobs are no longer cool Up...
by Matthew Couchman | Jun 27, 2024 | Blog
As PFAS or “forever chemicals” are on the verge of becoming a mainstream issue, companies can apply a risk comms approach to protect their reputations. PFAS is quickly becoming a real reputational danger Much has changed since we analysed the debate around PFAS (per-...
by Georgi Ivanov | Jun 18, 2024 | Blog
Apple’s long-awaited entry into the AI race at its 2024 Worldwide Developers Conference has ignited a fierce debate in the tech world. The unveiling of Apple Intelligence (AI), a new generative AI suite that harnesses user data from Apple devices to provide...
by James Robbins | Jun 17, 2024 | Blog
While energy providers focus on the technical problems around the UK smart meter rollout, they’re failing to address the underlying reasons smart meters face such resistance. The context: Smart meters – electronic devices that record energy consumption...
by James Robbins | Jun 17, 2024 | Blog
The success of offshore wind power depends on winning a battle against false narratives, which requires energy companies to tailor their communication strategies to diverse audience segments. The problem: We noticed the signs a year ago, but now it’s clear –...
by Georgi Ivanov | Jun 10, 2024 | Blog
ASCO’s focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
