by Alan Walker | May 28, 2024 | Blog
The financial services industry talks a big game about its use of AI, but our analysis reveals that this talk remains vague and fails to address emerging consumer privacy concerns. The problem: In the UK, 50% of consumers say they don’t feel comfortable with their...
by Christina Arshadi | May 9, 2024 | Blog
To stand out in the overcrowded ESG debate, FMCG companies should focus more on a proactive, positive impact rather than just doing less damage to the planet. The context: In recent years ESG has evolved into a cornerstone of PR efforts for FMCG companies. This has...
by Christina Arshadi | May 9, 2024 | Blog
As the concept of recycling is on the verge of a PR crisis, FMCG brands should refocus their ESG messaging. What’s happening: We all do it. We purchase food and drink items, we see labels like “100% recyclable” or “100% recycled” on the...
by Christina Arshadi | Apr 23, 2024 | Blog
As healthcare communicators have struggled to combat statin misinformation with traditional debunking strategies, our study reveals how “pre-bunking” can be much more effective. The context: While statins – the most popular class of...
by Matthew Froggatt | Apr 15, 2024 | Blog
An updated brand shows a new face, a new promise and an indication of real change for a business aiming to thrive in an evolving industry. All brand design work can be dismissed as ‘fluff’ for those who are inclined to think so. But for many who work in marketing,...
by Tony Burgess-Webb | Apr 15, 2024 | Blog
PR veteran and Commetric co-founder Tony Burgess-Webb warns that today’s GenAI revolution is no time for comms professionals to stick their heads in the sand. Generative AI has captured everyone’s attention due to its ability to create text, images and video...
