by James Robbins | Jun 17, 2024 | Blog
The success of offshore wind power depends on winning a battle against false narratives, which requires energy companies to tailor their communication strategies to diverse audience segments. The problem: We noticed the signs a year ago, but now it’s clear –...
by Georgi Ivanov | Jun 10, 2024 | Blog
ASCO’s focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
by Alan Walker | May 28, 2024 | Blog
The financial services industry talks a big game about its use of AI, but our analysis reveals that this talk remains vague and fails to address emerging consumer privacy concerns. The problem: In the UK, 50% of consumers say they don’t feel comfortable with their...
by Christina Arshadi | May 9, 2024 | Blog
To stand out in the overcrowded ESG debate, FMCG companies should focus more on a proactive, positive impact rather than just doing less damage to the planet. The context: In recent years ESG has evolved into a cornerstone of PR efforts for FMCG companies. This has...
by Christina Arshadi | May 9, 2024 | Blog
As the concept of recycling is on the verge of a PR crisis, FMCG brands should refocus their ESG messaging. What’s happening: We all do it. We purchase food and drink items, we see labels like “100% recyclable” or “100% recycled” on the...
by Christina Arshadi | Apr 23, 2024 | Blog
As healthcare communicators have struggled to combat statin misinformation with traditional debunking strategies, our study reveals how “pre-bunking” can be much more effective. The context: While statins – the most popular class of...
