by Commetric | Nov 8, 2021
Sustainability in FMCG: Media Analysis Report To analyse how the FMCG industry’s sustainability credentials have been reflected in the media, Commetric compiled a report assessing the media profile and performance of 10 key FMCG players – Unilever, Nestlé,...
by Commetric | Oct 15, 2021
Alzheimer’s: Influencer Network Analysis (INA) Report The report analyses the most recent media debate around Alzheimer’s. We used Influencer Network Analysis (INA), Commetric’s proprietary methodology, to identify the key spokespeople driving the discussion around...
by Commetric | Sep 3, 2021
Alcohol Industry: Competitive Benchmarking Report To analyse how the latest developments on the alcohol front have been reflected in the media, Commetric compiled a report assessing the media profile and performance of five key alcohol players – Diageo, Bacardi,...
by Commetric | Sep 9, 2020
Identifying Social Media Influencers Around Climate Change Through Influencer Network Analysis (INA) Key opinion leaders (KOLs) and influencers have long been used by PR agencies and companies to create awareness about important social causes or issues with the aim of...
by Commetric | Aug 24, 2020
TikTok in US media Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese...
