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From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research

From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research

by Maya Koleva | Jun 19, 2025 | Blog

At the recent AMEC Global Summit in Vienna, I shared two stories: one a fairy tale, the other a horror story. Both involved using GenAI to answer client research questions, and both taught us something vital about how we use emerging technologies in media analytics....
New Commetric AI-powered analytics range promises ‘no limit’ media insights at low cost

New Commetric AI-powered analytics range promises ‘no limit’ media insights at low cost

by Commetric | Sep 26, 2024 | Newsroom

Automated portfolio combines advanced AI with expert human oversight to deliver fast, high-quality media analysis Leading media analytics and insights company Commetric has launched a new low-price range of AI-powered media analysis solutions. The new fully-automated...
The tech rebound: How can internal comms reframe work culture in the post-layoffs era?

The tech rebound: How can internal comms reframe work culture in the post-layoffs era?

by Christina Arshadi | Jul 3, 2024 | Blog

Now that the foundation of tech employer branding – cool perks and benefits – has moved to the bottom of workers’ priorities post-layoffs, internal comms can refocus on work-life balance to build a more supportive culture. Tech jobs are no longer cool Up...
Apple’s intelligent AI move: Can a second-mover strategy pay off?

Apple’s intelligent AI move: Can a second-mover strategy pay off?

by Georgi Ivanov | Jun 18, 2024 | Blog

Apple’s long-awaited entry into the AI race at its 2024 Worldwide Developers Conference has ignited a fierce debate in the tech world. The unveiling of Apple Intelligence (AI), a new generative AI suite that harnesses user data from Apple devices to provide...
All talk, no trust: Why consumers don’t (yet) buy into AI in finance

All talk, no trust: Why consumers don’t (yet) buy into AI in finance

by Alan Walker | May 28, 2024 | Blog

The financial services industry talks a big game about its use of AI, but our analysis reveals that this talk remains vague and fails to address emerging consumer privacy concerns. The problem: In the UK, 50% of consumers say they don’t feel comfortable with their...
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