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The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

by Commetric | Jan 17, 2024 | Blog

As we reflect on the recently concluded Consumer Electronics Show (CES) 2024, an intriguing pattern emerged from our in-depth media analysis. By analysing 386 English-language articles focused on the event, we’ve identified a pivotal trend poised to reshape the...
How Will AI Shape the Future of PR? Let’s Ask Commetric’s Smarts

How Will AI Shape the Future of PR? Let’s Ask Commetric’s Smarts

by Commetric | Jan 10, 2024 | Uncategorized

As is customary every January, the PR world buzzes with discussions and predictions about the trends set to shape the industry in the coming year. For 2024, Commetric has chosen to contribute to this annual tradition with a focused approach, honing in on a topic we...
Many Generative AI Companies Will Become Irrelevant After the Hype. Unless They Address This PR Problem

Many Generative AI Companies Will Become Irrelevant After the Hype. Unless They Address This PR Problem

by Commetric | Aug 9, 2023 | Blog

View a one-page infographic summary of the analysis What’s the problem: While companies developing generative AI, from pioneering start-ups like OpenAI and Anthropic to established Big Tech entities like Microsoft, Google, Adobe and Snapchat, are leveraging PR...
AI in Action: Transforming Media Analysis with Commetric’s Innovation Team

AI in Action: Transforming Media Analysis with Commetric’s Innovation Team

by Commetric | Jul 14, 2023 | Blog

At the forefront of the burgeoning IT sector in Bulgaria, Commetric is pushing the boundaries of media analytics and measurement by incorporating cutting-edge AI technologies. Our diverse and skilled tech teams are developing proprietary AI-driven solutions that cater...
Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation

Leveraging Generative AI and LLMs for PR and Comms Measurement and Evaluation

by Commetric | Jun 21, 2023 | Blog

by Konstantinos Karakostas, PhD – Director of Machine Learning, Commetric Amid all the hype around ChatGPT, Bing Chat, Google Bard and other fascinating user-facing tools launched, we are all reading more and more stories online about the potential impact of...
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