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The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

The CES 2024 Lesson: With AI Everywhere, PR and Comms Trump Innovation

by Commetric | Jan 17, 2024 | Blog

As we reflect on the recently concluded Consumer Electronics Show (CES) 2024, an intriguing pattern emerged from our in-depth media analysis. By analysing 386 English-language articles focused on the event, we’ve identified a pivotal trend poised to reshape the...
What Does CES 2023 Mean for Tech PR and Comms? A Media Analysis

What Does CES 2023 Mean for Tech PR and Comms? A Media Analysis

by Commetric | Jan 13, 2023 | Blog

This January marked the first time that CES was back in full swing since the pandemic, and it was filled with headline-grabbing products aiming to set the next-generation tech trends. Our media analysis found that smart homes technology managed to generate the biggest...
CES 2021: Pandemic Tech and Home Gadgets Ruled the Virtual Show

CES 2021: Pandemic Tech and Home Gadgets Ruled the Virtual Show

by Commetric | Jan 25, 2021 | Blog

Of course, the Consumer Electronics Show (CES) was all-digital this year. In fact, this instalment of the biggest marketing bonanza for communications professionals in the technology industry made history as the largest ever digital tech event. The event featured...

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