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What Can We Learn About Vegan Comms from Veganuary 2023? A Media Analysis

What Can We Learn About Vegan Comms from Veganuary 2023? A Media Analysis

by Commetric | Feb 1, 2023 | Blog

Veganuary celebrated its 10th anniversary in 2023 with a record number of people taking the challenge to avoid meat for the first month of the year. Our media analysis suggests that PR and comms pros should strip vegan food of its premium connotations amid the cost-of...
AI, Economy and Climate: What Are the PR Implications of Davos 2023?

AI, Economy and Climate: What Are the PR Implications of Davos 2023?

by Commetric | Jan 26, 2023 | Blog

The World Economic Forum’s first winter meeting in Davos since 2020 saw several recurring themes in the global media coverage, ranging from the state of the global economy to the potential for technology and innovation as a force for good. Our media analysis found...
Sustainability in Pharma: How Can Pharma Brands Get Greener?

Sustainability in Pharma: How Can Pharma Brands Get Greener?

by Commetric | Dec 23, 2022 | Blog, ESG

Although the pharma industry still doesn’t have a reputation for being a major polluter, the media is starting to focus more and more on its environmental footprint, as recent studies showed that it’s actually dirtier than the global automotive production...
Sustainable Eating: How Can Brands Promote “Climatarian” Diets?

Sustainable Eating: How Can Brands Promote “Climatarian” Diets?

by Commetric | Dec 9, 2022 | Blog

As sustainable food is quickly becoming a major trend, brands need to adapt their PR strategies to consumers who no longer look at food from a personal health perspective but as a sustainability statement. Our media analysis suggests that PR pros should tread a fine...
How Did COP27 Change the Sustainability Debate? A Media Analysis

How Did COP27 Change the Sustainability Debate? A Media Analysis

by Commetric | Nov 25, 2022 | Blog

Following a year of climate-related disasters and broken temperature records, COP27 generated significant media interest and shifted the sustainability narrative in some new directions. Our media analysis found that “loss and damage” emerged as a new topic...
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