by Commetric | Dec 9, 2022
As sustainable food is quickly becoming a major trend, brands need to adapt their PR strategies to consumers who no longer look at food from a personal health perspective but as a sustainability statement. Our media analysis suggests that PR pros should tread a fine...
by Commetric | Nov 25, 2022
Following a year of climate-related disasters and broken temperature records, COP27 generated significant media interest and shifted the sustainability narrative in some new directions. Our media analysis found that “loss and damage” emerged as a new topic...
by Commetric | Sep 13, 2022
Even though nuclear energy has long had an image problem and the public continues to express mixed views about it, many commentators suggest that it may now be on the cusp of a revival. Our analysis found that there were a rising number of articles lauding...
by Commetric | Jul 28, 2022
As Plastic-Free July comes to an end, we analysed the media debate around the global movement to see what we can learn from a PR and comms perspective. We found that Plastic-Free July is still not a massive initiative and brands should take part by focusing on...
by Commetric | Jun 3, 2022
Image: World Economic Forum/Sikarin Fon Thanachaiary Although the Davos summit didn’t produce many headlines this year, a good understanding of the issues discussed at the summit may help PR and comms professionals gauge a measure of where global conversations...
