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Financial inclusion: the greatest untapped PR opportunity in finance?

Financial inclusion: the greatest untapped PR opportunity in finance?

by Alan Walker | Aug 1, 2024 | Blog

Commetric sees gaps in the media discussion about financial inclusion which are ripe for messaging and storytelling. The context: Financial inclusion – the availability and equality of opportunities to access financial services – is a major issue around the world....
Is Your Sports PR Ready to Champion the Diversity and Inclusion Challenge?

Is Your Sports PR Ready to Champion the Diversity and Inclusion Challenge?

by Commetric | Aug 3, 2023 | Blog

View a one-page infographic summary of the analysis What’s the problem: In today’s dynamic and rapidly evolving sports landscape, public relations and communications professionals are faced with a multitude of challenges. However, none have become as...
This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community

This Pride Month, Don’t Be Afraid of Boycotts. Use Them to Show True Support for the LGBTQ+ Community

by Commetric | Jun 6, 2023 | Blog

Our media analysis found that, unlike previous years when accusations of pinkwashing triggered the loudest boycott calls during Pride, the latest LGBTQ+-related consumer activism came from conservative and far-right voices. Analysing the debate around the most...
Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

Brands Shouldn’t Celebrate Black History Month. Unless They Take These Steps to Do It Right

by Commetric | Mar 1, 2023 | Blog

Black History Month is an excellent opportunity for brands to celebrate and honour the contributions of Black Americans to our society and culture. Our media analysis around this year’s Black History Month found that It’s essential to amplify diverse voices...
How Can Brands Avoid Pinkwashing During Pride and Beyond? A Media Analysis

How Can Brands Avoid Pinkwashing During Pride and Beyond? A Media Analysis

by Commetric | Jun 23, 2022 | Blog

Pinkwashing is quickly becoming a new crisis management concern for many brands, as a growing number of critics feel that corporations approach LGBTQ+ campaigns as a mere PR exercise to win over new consumers. Our media analysis found that the most prominent...
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