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The road to IPO: how fintechs are building new maturity narratives

The road to IPO: how fintechs are building new maturity narratives

by Georgi Ivanov | Oct 24, 2024 | Blog

The fintech sector only recently began to see consistent profitability. And it’s making a strategic pivot in its PR and comms. Traditionally, fintechs have concentrated most of their communications efforts on attracting new users and building brand awareness. But...
How Media Analytics and White Space Mapping Can Transform Open Banking Communications

How Media Analytics and White Space Mapping Can Transform Open Banking Communications

by Commetric | Aug 22, 2023 | Blog

View a one-page infographic summary of the analysis Open banking – a system that provides third-party access to financial data through the use of application programming interfaces (APIs) – arrived in the UK in 2018 as an initiative aimed at...
Unlocking the Neobank Narrative: Essential Insights for Shaping Your Financial Brand’s Future

Unlocking the Neobank Narrative: Essential Insights for Shaping Your Financial Brand’s Future

by Commetric | Jul 24, 2023 | Blog

UK neobanks, once hailed as revolutionary disruptors set to redefine the financial landscape, are now under scrutiny, with many industry commentators questioning their long-term viability. So what should comms execs in finance know? To find out, we analysed 773...
Neobanking: What Comms Challenges Come With Digitising Finance?

Neobanking: What Comms Challenges Come With Digitising Finance?

by Commetric | May 17, 2021 | Blog

Digital-only banks are increasingly under the media spotlight, as they try to capitalise on the limitations of traditional banking and the negative reputation of legacy finance brands. The recent media debate around neobanking featured big tech players like Google and...

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