Veganuary: Will Climate Concerns Make Veganism Mainstream?

Veganuary: Will Climate Concerns Make Veganism Mainstream?

With a record number of people taking part in Veganuary 2022, the 31-day plant-based pledge is once again making headlines this January as food manufacturers, supermarkets and restaurants cater to the movement. Our media analysis found that the largest topic in the...
Cannabis Drinks: How Can PR Normalise the Industry?

Cannabis Drinks: How Can PR Normalise the Industry?

The market for cannabis drinks is expanding rapidly, with more and more states legalising marijuana, but mainstream consumer packaged goods marketers are often cautious about entering this industry due to an enduring stigma. Our media analysis found that Canopy Growth...