by Commetric | Mar 20, 2023 | Blog
The recent media debate around popular weight loss drugs such as Wegovy indicated that pharma companies might lack a deeper understanding of how obesity is discussed in the public discourse. Our media analysis around obesity suggested that pharma companies should...
by Commetric | Mar 9, 2022 | Blog
Although the concept of biodiversity is not that popular in comparison to climate change, an increasing number of scientists and activists are making the case that the two issues are closely linked and need to be tackled together. Our analysis found that the media...
by Commetric | Jan 27, 2022 | Blog
With a record number of people taking part in Veganuary 2022, the 31-day plant-based pledge is once again making headlines this January as food manufacturers, supermarkets and restaurants cater to the movement. Our media analysis found that the largest topic in the...
by Commetric | Jan 21, 2022 | Blog
In order to find out what the public relations industry will look like in 2022, Commetric interviewed several prominent PR practitioners. They expect a stronger media focus on topics such as diversity and inclusion, political divisiveness and misinformation, and also...
by Commetric | Dec 1, 2021 | Blog
At a time when almost every major brand focuses its PR efforts on boasting sustainability credentials, some companies have started to differentiate themselves by talking about regeneration – a concept denoting a more proactive change. Our media analysis found...
