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The GLP-1 Era: how obesity treatments reshaped global media narratives

The GLP-1 Era: how obesity treatments reshaped global media narratives

by Commetric | Mar 5, 2026 | Blog

From Medical Breakthrough to Global Conversation Few therapeutic areas have transformed public debate as rapidly as obesity treatments. In just a few years, drugs once known primarily to endocrinologists have become headline news, investor talking points, and social...
Commetric wins six AMEC Awards for innovation and impact in communications measurement

Commetric wins six AMEC Awards for innovation and impact in communications measurement

by Commetric | Nov 6, 2025 | Blog

Commetric has once again been recognised for excellence in media and communications analytics, winning six awards at the AMEC Awards 2025, the global benchmark for best practice in communication measurement and evaluation. Our work with Novartis and a leading mobility...
Commetric shortlisted for six categories at the AMEC Awards 2025

Commetric shortlisted for six categories at the AMEC Awards 2025

by Commetric | Oct 1, 2025 | Blog

We are delighted to announce that Commetric has been shortlisted for six categories at the prestigious AMEC Awards 2025, which recognise excellence in communications measurement and evaluation. With entries increasing year on year and the quality of work continually...
From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research

From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research

by Maya Koleva | Jun 19, 2025 | Blog

At the recent AMEC Global Summit in Vienna, I shared two stories: one a fairy tale, the other a horror story. Both involved using GenAI to answer client research questions, and both taught us something vital about how we use emerging technologies in media analytics....
ASCO 2025: Precision medicine takes centre stage in oncology’s new era

ASCO 2025: Precision medicine takes centre stage in oncology’s new era

by Commetric | Jun 5, 2025 | Blog

The 2025 ASCO Annual Meeting, held under the theme “The Art and Science of Cancer Care: From Comfort to Cure,” saw a new narrative emerge in oncology, one that moves beyond one-size-fits-all treatments toward more personalised, precise approaches tailored...
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Recent Posts

  • The GLP-1 Era: how obesity treatments reshaped global media narratives
  • What the most-read Commetric posts of 2025 reveal about the future of media intelligence
  • Commetric wins six AMEC Awards for innovation and impact in communications measurement
  • Commetric shortlisted for six categories at the AMEC Awards 2025
  • From fairy tales to failure modes: what two client stories taught me about grounding GenAI in media research

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