Big Tobacco: Can a Demonised Industry Fix Its Reputation?

Big Tobacco: Can a Demonised Industry Fix Its Reputation?

The media continues to be ruthless towards Big Tobacco, as governments present new regulations and NGOs voice even graver concerns about the dangers of smoking. However, the recent media discussion has focused on how several tobacco companies aim to reposition...
Pride 2021: How Can Brands Steer Clear of Pink-Washing?

Pride 2021: How Can Brands Steer Clear of Pink-Washing?

As a growing number of brands celebrate Pride Month, criticism for “rainbow capitalism” has never been louder, with many commentators feeling that corporations approach Pride as a box-ticking PR exercise without actually supporting LGBTQ+ communities. Our...

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