How to Make Your PR Strategy Work in the Middle East – 5 Essential Insights

Whether you’re in the process of evaluating the Middle East market or already have an established business presence there, how you relate to the public and to stakeholders can make or break your brand. To outperform the competition and truly resonate with your target audience, you’ll need to understand how to communicate and through what … Continue reading “How to Make Your PR Strategy Work in the Middle East – 5 Essential Insights”

Pepsi Ad Controversy Media Insights

VIEW REPORT The adverse reaction to Pepsi’s ‘Live For Now’ video travelled round the world, fast. After initially defending the ad, Pepsi quickly decided to pull it, putting out a statement apologising for the misjudgement. At Commetric, we decided to dig into the data to quantify the scale of the issue and find out how … Continue reading “Pepsi Ad Controversy Media Insights”

Integrated Evaluation: Traditional and Social Media Analytics

It’s now clear that there is no distinction between an online and offline communication strategy. So, measuring your traditional media coverage independently from your performance across social channels is destined for failure.

Oncology in UK Media [Infographic]

VIEW INFOGRAPHIC Commetric has used its award winning technology to create an interactive dashboard tracking Oncology related coverage. The platform indexes the prominent issues, companies, products and executives being referenced in this space, highlighting influencers and increasing issues. Key findings so far include: The tension between national institutes and drug manufacturers is a recurring issue, … Continue reading “Oncology in UK Media [Infographic]”

How to Build Bulletproof Communication Strategy Using Measurement Tools

Jo Perrin, Corporate Comms Director at Verizon, recently joined us for a webinar using the above title, part of the AMEC Measurement month series. Jo is Corporate Communications Director, for Enterprise Solutions at Verizon and has been one of our clients since 2006. We produce monthly and annual analyses of the company’s coverage, in 15 … Continue reading “How to Build Bulletproof Communication Strategy Using Measurement Tools”

Crisis Communications under the spotlight – the case of Tesco Bank

Tesco Bank Fraud – A well managed crisis with broader implications for all consumer facing industries. Over the course of a weekend in November, Tesco Bank was subjected to an organised cyberattack which saw 40,000 of its customer’s accounts a target of theft or suspicious activity. The attack was described as an ‘unprecedented breach of … Continue reading “Crisis Communications under the spotlight – the case of Tesco Bank”

Amnesty International selects Commetric

December 9, 2015 (London, United Kingdom) – Amnesty International has awarded Commetric a contract for multi-market media analysis and evaluation to aid communications planning for human rights campaigns. Amnesty International is a global movement of more than 7m members campaigning for human rights. The work of the international media team includes optimising the impact of Amnesty’s messages … Continue reading “Amnesty International selects Commetric”

An Analysis of Ebola Coverage in Politicized U.S. Media

It has been over nine months since news of the Ebola outbreak in Western Africa first erupted into Western media. Since 1976, there have been more than 30 outbreaks of Ebola in the world but officials declared this one “history’s deadliest.”[i] Starting in December 2013 in Guinea, its potential to spread caused the World Health … Continue reading “An Analysis of Ebola Coverage in Politicized U.S. Media”

SES chooses Commetric for global media analysis

August 2, 2014 (London, United Kingdom) — Global satellite operator SES has awarded Commetric a multi-year contract for multi-market media analysis and evaluation, following a competitive pitch. A world leader, Luxembourg-based SES provides satellite communications solutions to broadcast, telecom, corporate and government customers worldwide. Its satellite infrastructure enables it to reach over 99% of the world’s population. Because … Continue reading “SES chooses Commetric for global media analysis”