by Commetric | Oct 25, 2021
As consumers become more eco-conscious and the media continues to scrutinise companies for their environmental footprint, fast-moving consumer goods players have incorporated sustainability initiatives as a central part of their PR and comms strategies. Assessing the...
by Commetric | Oct 19, 2021
Hardly any professional distinction is more valuable than having your work recognised by a global trade association. In the PR measurement industry, perhaps the highest honour is the AMEC’s Young Professional of the Year award. We are very proud that our own Project...
by Commetric | Oct 14, 2021
For a long time, the media debate around Alzheimer’s has been dominated by news of failed clinical trials – giants such as Merck, Eli Lilly and Pfizer, as well as lesser-known companies like Axovant and Prana Biotech, have all announced...
by Commetric | Oct 8, 2021
The COVID-19 pandemic has exacerbated preexisting mental health challenges, giving a stronger impetus to the debate around depression and anxiety in both healthcare and mass media. Our media analysis found that the conversation in health industry outlets was mainly...
by Commetric | Sep 29, 2021
First appeared on the AMEC website as part of AMEC’s Tech Hub initiative. There is hardly any industry that has not jumped on the AI and Big Data Analytics bandwagon yet, but one notably lags- Public Relations (PR) and Communications. A possible reason for this...
