by Commetric | Dec 9, 2022 | Blog
As sustainable food is quickly becoming a major trend, brands need to adapt their PR strategies to consumers who no longer look at food from a personal health perspective but as a sustainability statement. Our media analysis suggests that PR pros should tread a fine...
by Commetric | Dec 5, 2022 | Blog
As the cost of living crisis has already inspired many consumers to cancel their Netflix, Disney+ or Prime subscriptions, streaming services are looking for ways to keep their relevance. Our media analysis found that while the debate focuses on price hikes or new...
by Commetric | Nov 25, 2022 | Blog
Following a year of climate-related disasters and broken temperature records, COP27 generated significant media interest and shifted the sustainability narrative in some new directions. Our media analysis found that “loss and damage” emerged as a new topic...
by Commetric | Nov 21, 2022 | Newsroom
We are very proud to have won eight AMEC Awards 2022 in seven categories. Our work with the Institute of Molecular and Clinical Ophthalmology Basel (IOB), “Communicating scientific breakthrough in times of global pandemic”, won Gold in Best use of...
by Commetric | Nov 18, 2022 | Blog
The FIFA World Cup is usually a huge event for advertisers, but this year, it’s mired in controversy due to Qatar’s questionable reputation when it comes to human rights. Our media analysis found that non-profits such as Human Rights Watch and Amnesty...
