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Forever chemicals can destroy your reputation forever. Here’s a PFAS-proof risk comms plan

Forever chemicals can destroy your reputation forever. Here’s a PFAS-proof risk comms plan

by Matthew Couchman | Jun 27, 2024 | Blog

As PFAS or “forever chemicals” are on the verge of becoming a mainstream issue, companies can apply a risk comms approach to protect their reputations. PFAS is quickly becoming a real reputational danger Much has changed since we analysed the debate around PFAS (per-...
Apple’s intelligent AI move: Can a second-mover strategy pay off?

Apple’s intelligent AI move: Can a second-mover strategy pay off?

by Georgi Ivanov | Jun 18, 2024 | Blog

Apple’s long-awaited entry into the AI race at its 2024 Worldwide Developers Conference has ignited a fierce debate in the tech world. The unveiling of Apple Intelligence (AI), a new generative AI suite that harnesses user data from Apple devices to provide...
Smart meters need smarter comms: How energy players can reframe the debate

Smart meters need smarter comms: How energy players can reframe the debate

by James Robbins | Jun 17, 2024 | Blog

While energy providers focus on the technical problems around the UK smart meter rollout, they’re failing to address the underlying reasons smart meters face such resistance. The context: Smart meters – electronic devices that record energy consumption...
Offshore wind’s future is a PR battle against misinformation. How to win it?

Offshore wind’s future is a PR battle against misinformation. How to win it?

by James Robbins | Jun 17, 2024 | Blog

The success of offshore wind power depends on winning a battle against false narratives, which requires energy companies to tailor their communication strategies to diverse audience segments. The problem: We noticed the signs a year ago, but now it’s clear –...
The ASCO 2024 narrative shift: In oncology, less is becoming more

The ASCO 2024 narrative shift: In oncology, less is becoming more

by Georgi Ivanov | Jun 10, 2024 | Blog

ASCO’s focus on less invasive treatment suggests a narrative shift in oncology: that doing less — less surgery, less chemotherapy or less radiation — can help patients live longer and feel better. The context: The 2024 edition of the American Society of Clinical...
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