Deconstructing Pharma Reputation and Corporate Communication

Deconstructing Pharma Reputation and Corporate Communication

The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
Media Use in the Middle East [Infographic]

Media Use in the Middle East [Infographic]

This infographic provides an overview of media consumption in the Middle East with a focus on traditional and social media, the most popular types of news, and the use of social media for news consumption.

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