by Commetric | Oct 21, 2022 | Blog
Although accusations of artwashing are still not as widespread as those of greenwashing or pinkwashing, the use of the term across media outlets is gradually increasing – meaning that it could soon transform into a serious reputational danger for brands which...
by Commetric | Oct 3, 2022 | Blog, ESG
This analysis was originally published on the Institute for PR’s website. As a blend of three words, environmental, social and governance, ESG’s reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual...
by Commetric | Sep 30, 2022 | Newsroom
We are very proud to have been shortlisted for eight AMEC Awards 2022 in seven categories. Our work with the Institute of Molecular and Clinical Ophthalmology Basel (IOB), “Communicating scientific breakthrough in times of global pandemic”, was nominated...
by Commetric | Sep 26, 2022 | Blog
This year’s European Society for Medical Oncology (ESMO) Congress was closely followed by specialised pharma outlets and managed to generate interest in daily media as well. Our media analysis found that a new study linking pollution...
by Commetric | Sep 16, 2022 | Blog
As consumers increasingly expect their banks to act and interact more like top technology brands, many financial services industry firms have embraced digital transformation strategies. We suggest that as the digitalisation of currencies was the most widely discussed...