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Deconstructing Pharma Reputation and Corporate Communication

Deconstructing Pharma Reputation and Corporate Communication

by Georgi Ivanov | Jan 26, 2018 | Blog

The media can have a disproportionate impact on your company’s reputation, leading many to speak of ‘media reputation’, or the overall evaluation of an organization as presented in the media. Far be it from me to equate media coverage with corporate reputation, it may...
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