by Commetric | Jan 4, 2019 | Blog
As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by...
by Commetric | Dec 19, 2018 | Blog
As a result of extensive communications campaigns by pharma companies, consumer awareness about health issues is on the rise, contributing to the growth of the supplements market. However, the promotional efforts in this area revolve around particular ingredients...
by Commetric | Dec 14, 2018 | Blog
John, could you please give us an introduction to your current role, as well as a bit about your background? I currently oversee the European healthcare function at FleishmanHillard, we are a global communications firm of 3,000 people worldwide. Healthcare is...
by Dimitar Ganev | Nov 22, 2018 | Blog
Telecommunications companies aiming to leverage 5G are currently in the process of positioning themselves as the top players in the new field. Their PR priority is to be perceived as first-movers, innovators, critical for digital transformation and fundamental for IoT...
by Commetric | Nov 15, 2018 | Blog
The meat substitutes market is gaining momentum, driven by lively debates in the media, and many big food companies want to take a bite. Analysing the media coverage, we found that the most widely discussed topics are ethics and animal rights, research, regulation and...
