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Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management

Beyond Health: Fast Food Comms Missed the Bigger Picture in Their Reputation Management

by Commetric | Nov 6, 2023 | Blog

View a one-page infographic summary of the analysis PR and comms working in the UK fast food sector have focused their efforts predominantly on health-related messages, as fast food continues to maintain its long-standing reputation for being unhealthy, to the extent...
Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

Traditional Healthcare PR Lost the Plot on Mental Health. Here’s Why

by Commetric | May 30, 2023 | Blog

Analysing the mental health debate in specialised healthcare media, we found that online therapy providers Talkspace and Headspace emerged as the most influential organisations, while biotech and pharma companies have been lagging behind. We also found that the mental...
Why Did a Study on Depression Cause a Media Frenzy? Insights from the Recent Debate Around Antidepressants

Why Did a Study on Depression Cause a Media Frenzy? Insights from the Recent Debate Around Antidepressants

by Commetric | Aug 5, 2022 | Blog

A new UCL study made headlines for “debunking” the serotonin imbalance theory of depression and caused a Twitter storm. Our media analysis found that the reaction from many researchers suggested that the serotonin imbalance theory has not been treated seriously...
Mental Health: How Can Healthcare Companies Join the Wider Debate?

Mental Health: How Can Healthcare Companies Join the Wider Debate?

by Commetric | Oct 8, 2021 | Blog

The COVID-19 pandemic has exacerbated preexisting mental health challenges, giving a stronger impetus to the debate around depression and anxiety in both healthcare and mass media. Our media analysis found that the conversation in health industry outlets was mainly...

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