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Caught in the Winds of Change: Navigating the High-Stakes PR Landscape of Offshore Wind Energy

Caught in the Winds of Change: Navigating the High-Stakes PR Landscape of Offshore Wind Energy

by Commetric | Jul 27, 2023

As the media portrays offshore wind as crucial for the energy transition, energy companies like Equinor and Shell have utilised technological innovation narratives to establish their leadership role in renewable energy efforts. Our media analysis found that the...
Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

Big Oil Won’t Clean Up Its Reputation Just by Investing in EV Chargers. It Needs New PR Strategies

by Commetric | Feb 24, 2023

Instead of resisting change, many oil companies are turning into active electromobility players by getting into EV charging, not least because they want to refashion themselves as sustainability heroes. Our media analysis found that in order to position themselves as...
Artwashing: What Should PR and Comms Know Before Sponsoring the Arts?

Artwashing: What Should PR and Comms Know Before Sponsoring the Arts?

by Commetric | Oct 21, 2022

Although accusations of artwashing are still not as widespread as those of greenwashing or pinkwashing, the use of the term across media outlets is gradually increasing – meaning that it could soon transform into a serious reputational danger for brands which...
How Has Nuclear Energy’s Reputation Evolved? A Media Analysis

How Has Nuclear Energy’s Reputation Evolved? A Media Analysis

by Commetric | Sep 13, 2022

Even though nuclear energy has long had an image problem and the public continues to express mixed views about it, many commentators suggest that it may now be on the cusp of a revival. Our analysis found that there were a rising number of articles lauding...
Energy Price Crisis: How Can Oil and Gas Companies Boost Their PR Strategies?

Energy Price Crisis: How Can Oil and Gas Companies Boost Their PR Strategies?

by Commetric | Aug 18, 2022

Hardly a day goes by without news coverage of the global energy crisis, with many analysts considering it the main driver behind the dramatic rise in inflation in the past year. Our analysis found that there is a prevailing narrative that energy companies are to blame...

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