by Georgi Ivanov | Sep 9, 2024 | Blog
This year’s European Society of Cardiology (ESC) Congress highlighted a narrative shift in cardiology, with prevention and detection gaining more prominence and overshadowing the traditional focus on treatment and management. A change in perspective...
by Maya Koleva | Aug 22, 2024 | Blog
Contrary to PR and marketing dogma, what draws consumers to no-and-low alcoholic (NOLO) drinks is not health and sobriety but rather taste and innovative flavour experiences. The research gap There has been widespread support for NOLO drinks, including by government...
by Christina Arshadi | Aug 15, 2024 | Blog
LVMH did a good job of reimagining itself for a new mass audience by sponsoring the Olympics, but it should be mindful of emerging reputational risks. LVMH’s shift For the first time, a luxury brand was an Olympic sponsor. And it wasn’t just one brand, it...
by Alan Walker | Aug 1, 2024 | Blog
Commetric sees gaps in the media discussion about financial inclusion which are ripe for messaging and storytelling. The context: Financial inclusion – the availability and equality of opportunities to access financial services – is a major issue around the world....
by Sofia Tzamarelou | Jul 23, 2024 | Blog
Pharma PR and comms need new strategies to reduce the stigma around lung cancer, which gets in the way of screening rates and drug development. Lung cancer has a branding problem More people die from lung cancer than any other cancer, and it kills more women than...
