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Metaverse Fashion Week: How Can Fashion PR Capitalise on the Metaverse?

Metaverse Fashion Week: How Can Fashion PR Capitalise on the Metaverse?

by Commetric | Apr 8, 2022 | Blog

Decentraland’s Metaverse Fashion Week, the first of its kind four-day event, received far more industry attention than any digital fashion event before it. Our analysis found that the media discussion focused on luxury fashion, with brands like Tommy Hilfiger and...
Net Zero: How Should PR and Comms Approach the New Sustainability Trend?

Net Zero: How Should PR and Comms Approach the New Sustainability Trend?

by Commetric | Apr 1, 2022 | Blog

The net zero notion has quickly become mainstream among countries and corporations, serving as a new branding exercise showcasing a commitment to sustainable development. Our media analysis found that the US and UK are ahead in the race to position themselves as net...
Crypto’s Environmental Impact: How Can Crypto Companies Rebrand Themselves as Green?

Crypto’s Environmental Impact: How Can Crypto Companies Rebrand Themselves as Green?

by Commetric | Mar 25, 2022 | Blog

Awareness of crypto’s estimated carbon footprint has been steadily growing, with 2021 seeing much more media content and engagement around that issue. As Tesla dictated the debate with its decision to no longer accept Bitcoin over climate concerns, many crypto...
Upcycling: How Can the New Trend Be Used in Sustainability Comms?

Upcycling: How Can the New Trend Be Used in Sustainability Comms?

by Commetric | Mar 17, 2022 | Blog

Amid the ever-growing consumer focus on sustainability, upcycling has started to become a noticeable trend as part of the wider media conversation around overconsumption in a world where many industries rely on annual refresh cycles. Our media analysis found that...
Biodiversity: How Can PR and Comms Help With Preserving Our Nature?

Biodiversity: How Can PR and Comms Help With Preserving Our Nature?

by Commetric | Mar 9, 2022 | Blog

Although the concept of biodiversity is not that popular in comparison to climate change, an increasing number of scientists and activists are making the case that the two issues are closely linked and need to be tackled together. Our analysis found that the media...
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