by Dimitar Ganev | Jan 11, 2019
Following a quiet 2017, the number of big M&A deals in the pharma industry increased in 2018, accompanied by extensive media reports and commentary. PR has played a major role: the chances of closing deals are higher when companies boost their communications...
by Commetric | Dec 19, 2018
As a result of extensive communications campaigns by pharma companies, consumer awareness about health issues is on the rise, contributing to the growth of the supplements market. However, the promotional efforts in this area revolve around particular ingredients...
by Commetric | Dec 14, 2018
John, could you please give us an introduction to your current role, as well as a bit about your background? I currently oversee the European healthcare function at FleishmanHillard, we are a global communications firm of 3,000 people worldwide. Healthcare is...
by Dimitar Ganev | Dec 3, 2018
The media tends to reiterate that the Internet of Things (IoT) is a game-changer for every industry, and the conversation on this topic is becoming livelier and livelier across various channels. Those striving to leverage IoT should be familiar with the topics and...
by Georgi Ivanov | Nov 23, 2018
Key opinion leaders (KOLs) undoubtedly play a very important role in the life sciences industry. Pharma companies typically engage them during the later stages of clinical trials and during drug commercialisation. However, in the context of ever-rising regulatory...
