by Commetric | Aug 25, 2020 | Blog
Chinese video-sharing app TikTok found itself embroiled in a severe political crisis as President Donald Trump threatened to ban it from operating in the US, one of its biggest markets, over concerns that the platform could pass US data to Chinese state agencies....
by Commetric | Jul 6, 2020 | Blog
Some of the world’s biggest brands have joined a month-long boycott of Facebook advertising in a bid to make the social media giant take tougher action against hate speech. Analysing the media discussion around the Stop Hate for Profit campaign, we found that...
by Commetric | Jun 23, 2020 | Newsroom
We are honoured to have been shortlisted for the PRCA DARE Awards 2020. Our work with a major pharma company as well as our multi-market measurement and evaluation programme for VisitBritain in cooperation with Notified were both recognised in the Best use of data...
by Commetric | Jun 22, 2020 | Blog
M&A deals during the crisis would enable strong companies to help troubled ones, but some fear they could also compromise competition and innovation. Using the free Commetric COVID-19 Business Impact Tracker, we discovered that while the number of big deals...
by Commetric | May 24, 2020 | Blog
Just like in the case of most unconventional wars waged in the business arena, winning or losing the ‘streaming wars’ is a matter of interpretation, of ‘framing’, as we say in communications management. And while the effects of the streaming wars are what...
