by Commetric | Mar 10, 2023 | Blog
Our analysis of the media debate around the demonised tobacco industry found that companies’ efforts to reposition themselves as health brands were met with significant backlash and inflicted additional harm to their reputation. We suggest that tobacco PR and...
by Commetric | Mar 7, 2023 | Blog
The annual Mobile World Congress (MWC) trade fair brought together world leaders in mobile and telecommunications to discuss the future of technology and gain media exposure along the way. Our analysis of the media debate around the event found that PR and comms pros...
by Commetric | Feb 20, 2023 | Newsroom
We are proud to announce that we won two awards at the 2023 IN2 SABRE Awards EMEA. Our work with the Institute of Molecular and Clinical Ophthalmology Basel (IOB) on communicating scientific breakthroughs in times of global pandemic won the...
by Commetric | Feb 20, 2023 | Blog
The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year. Our media analysis found that alcohol emerged as a new competitive arena, while the most...
by Commetric | Feb 16, 2023 | Blog
The biggest event in the gaming calendar, ICE London, set a new attendance record, as it returned to full-scale post-pandemic this February. Our analysis of the media debate around the event showed that safer gambling moved centre stage, while gambling companies...
