by Commetric | Jan 16, 2018 | Blog
The Cannes Lions Creative Effectiveness awards celebrate the measurable impact of creativity. The work needs to demonstrate hard results over the long term, i.e. how the communication campaign drove tangible business effects, was instrumental to cultural change or...
by Commetric | Dec 20, 2017 | Blog
Public relations firms have long been using storytelling techniques to get their points across, but the use of storytelling in the financial services industry is fresh, effective, and extremely useful. While most financial services companies continue to churn out the...
by Commetric | Dec 6, 2017 | Blog
Whether you’re in the process of evaluating the Middle East market or already have an established business presence there, how you relate to the public and to stakeholders can make or break your brand. To outperform the competition and truly resonate with your...