by Commetric | Nov 17, 2020
Measuring and subsequently managing chief executive officer (CEO) brand image and reputation is essential for CEOs and their companies, especially in the age of social media. Recent research by global PR advisory firm FTI Consulting has shown that fast-growth...
by Commetric | Sep 2, 2019
Commetric’s research into social media crises within the fashion industry was quoted in the Financial Times article “How much heat does it take to burn a brand?”. The article analyses how online outrage has made luxury brands more vulnerable than...
by Commetric | Aug 2, 2019
The growing popularity of the health and wellness trend, alongside the pervasive veganism and flexitarianism movements, have put the dairy alternatives market on the investment radar of many players in the food and drink industry. Global demand for plant-based...
by Commetric | Jul 29, 2019
The way the media reports pharma’s relationship with generics has become one of the key factors damaging the industry’s reputation. Meanwhile, generic drugs themselves have some troubles with public perception. Although medical research overwhelmingly shows that...
by Commetric | Jul 23, 2019
“We are determined to generate long-term, sustainable returns for shareholders and restore the reputation of Deutsche Bank,” said Christian Sewing, Deutsche Bank’s CEO, in a statement announcing a radical transformation of Germany’s biggest lender....
