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Pfizer, Canned Cocktails and Pride: Commetric’s Most-Read Media Analyses of 2021

Pfizer, Canned Cocktails and Pride: Commetric’s Most-Read Media Analyses of 2021

by Commetric | Jan 4, 2022

While the presidential election, the pandemic and racial reckoning were stories that drove intense interest and engagement to news outlets in 2020, some metrics suggest that 2021 represented the inevitable hangover: engagement with news content plummeted...
How Do CEOs Talk About Sustainability? Analysing the CEO’s Role in Building Green Reputation

How Do CEOs Talk About Sustainability? Analysing the CEO’s Role in Building Green Reputation

by Commetric | Dec 13, 2021

As consumers increasingly expect CEOs to take a stand on climate change, we decided to employ our AI-based CEO Media Visibility Tracker to see which business leaders were most prominent in the media conversation around sustainability. We found that CEOs from...
Is Sustainability No Longer Enough? Mapping the New Regeneration Trend

Is Sustainability No Longer Enough? Mapping the New Regeneration Trend

by Commetric | Dec 1, 2021

At a time when almost every major brand focuses its PR efforts on boasting sustainability credentials, some companies have started to differentiate themselves by talking about regeneration – a concept denoting a more proactive change. Our media analysis found...
Digital Fashion: Will Virtual Clothes Become a Real Fashion Trend?

Digital Fashion: Will Virtual Clothes Become a Real Fashion Trend?

by Commetric | Nov 12, 2021

As the crisis disrupted the fashion industry to its core and forced brands to figure out new ways of connecting with customers, many fashion houses invested in the emerging digital fashion space. Our analysis found that the most influential companies in the media...
Metaverse: Will Facebook Control the Narrative Around the Future of the Internet?

Metaverse: Will Facebook Control the Narrative Around the Future of the Internet?

by Commetric | Nov 4, 2021

“Metaverse” became the latest buzzword as Facebook announced its rebranding, but many companies have been using the term well before the social media giant. Commetric’s analysis found that gaming companies like Roblox and Epic Games have been among...
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