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Many Generative AI Companies Will Become Irrelevant After the Hype. Unless They Address This PR Problem

Many Generative AI Companies Will Become Irrelevant After the Hype. Unless They Address This PR Problem

by Commetric | Aug 9, 2023 | Blog

View a one-page infographic summary of the analysis What’s the problem: While companies developing generative AI, from pioneering start-ups like OpenAI and Anthropic to established Big Tech entities like Microsoft, Google, Adobe and Snapchat, are leveraging PR...
Is Your Sports PR Ready to Champion the Diversity and Inclusion Challenge?

Is Your Sports PR Ready to Champion the Diversity and Inclusion Challenge?

by Commetric | Aug 3, 2023 | Blog

View a one-page infographic summary of the analysis What’s the problem: In today’s dynamic and rapidly evolving sports landscape, public relations and communications professionals are faced with a multitude of challenges. However, none have become as...
Caught in the Winds of Change: Navigating the High-Stakes PR Landscape of Offshore Wind Energy

Caught in the Winds of Change: Navigating the High-Stakes PR Landscape of Offshore Wind Energy

by Commetric | Jul 27, 2023 | Blog

As the media portrays offshore wind as crucial for the energy transition, energy companies like Equinor and Shell have utilised technological innovation narratives to establish their leadership role in renewable energy efforts. Our media analysis found that the...
Unlocking the Neobank Narrative: Essential Insights for Shaping Your Financial Brand’s Future

Unlocking the Neobank Narrative: Essential Insights for Shaping Your Financial Brand’s Future

by Commetric | Jul 24, 2023 | Blog

UK neobanks, once hailed as revolutionary disruptors set to redefine the financial landscape, are now under scrutiny, with many industry commentators questioning their long-term viability. So what should comms execs in finance know? To find out, we analysed 773...
Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

Playing it Safe: How Media Analysis Reveals New Pathways for Responsible Gambling

by Commetric | Jul 5, 2023 | Blog

A growing number of gambling companies have engaged in responsible gambling initiatives, as critics have argued that the industry has so far done too little to prevent harmful betting. Our media analysis suggests that while corporate PR is focused on spreading the...
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