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8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?

8 Strategic Moves by Pfizer: Is This the Blueprint for Pharma M&A Communications?

by Commetric | Aug 17, 2023 | Blog

Pfizer has long been at the forefront of innovation and growth in the healthcare industry. In its recent M&A activities, the company has provided a roadmap for how to leverage corporate communications to create value and reinforce its brand positioning....
ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways

ASCO 2023 Unleashed New Era of Patient Power and Cutting-Edge Therapies. Here Are the PR Takeaways

by Commetric | Jun 10, 2023 | Blog

The 2023 ASCO Annual Meeting presented a multitude of clinical research data on cancer care practices, with a major focus on advancements in breast cancer treatment. Our media analysis found that Novartis’ Kisqali was widely praised for its promise of boosting...
JP Morgan Healthcare Conference 2023: What Are The PR Takeaways from Pharma’s Most Influential Event?

JP Morgan Healthcare Conference 2023: What Are The PR Takeaways from Pharma’s Most Influential Event?

by Commetric | Jan 20, 2023 | Blog

The annual healthcare takeover of San Francisco is arguably still the most influential gathering in the business, as it generally sets the tone for the year for the drug industry. Our media analysis found that despite a slowdown, M&A still gives pharma brands a PR...
ESMO 2022: How Did An Oncology Congress Manage to Create Media Buzz?

ESMO 2022: How Did An Oncology Congress Manage to Create Media Buzz?

by Commetric | Sep 26, 2022 | Blog

This year’s European Society for Medical Oncology (ESMO) Congress was closely followed by specialised pharma outlets and managed to generate interest in daily media as well. Our media analysis found that a new study linking pollution...
EHA 2022: What Hematology Trends Attracted Media Attention [Infographic]

EHA 2022: What Hematology Trends Attracted Media Attention [Infographic]

by Commetric | Jul 27, 2022 | Blog

The European Hematology Association’s (EHA) 2022 Hybrid Congress was covered widely by specialised pharma media outlets like Hematology Advisor, Fierce Biotech and Medscape, as well as some business publications like Reuters and Seeking Alpha. To see what stood out...
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