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How do you make luxury part of the most popular event? A look at LVMH’s Olympics strategy

How do you make luxury part of the most popular event? A look at LVMH’s Olympics strategy

by Christina Arshadi | Aug 15, 2024 | Blog

LVMH did a good job of reimagining itself for a new mass audience by sponsoring the Olympics, but it should be mindful of emerging reputational risks. LVMH’s shift For the first time, a luxury brand was an Olympic sponsor. And it wasn’t just one brand, it...
Financial inclusion: the greatest untapped PR opportunity in finance?

Financial inclusion: the greatest untapped PR opportunity in finance?

by Alan Walker | Aug 1, 2024 | Blog

Commetric sees gaps in the media discussion about financial inclusion which are ripe for messaging and storytelling. The context: Financial inclusion – the availability and equality of opportunities to access financial services – is a major issue around the world....
The Euro 2024 battle of brands: How did adidas win?

The Euro 2024 battle of brands: How did adidas win?

by Christina Arshadi | Jul 9, 2024 | Blog

adidas was the most prominent brand in the Euros debate, as it focused its PR on the practical implications of its sponsorship and reinforced its brand attributes on social media. The context: Considering the global appeal of the UEFA Euro 2024 as...
The tech rebound: How can internal comms reframe work culture in the post-layoffs era?

The tech rebound: How can internal comms reframe work culture in the post-layoffs era?

by Christina Arshadi | Jul 3, 2024 | Blog

Now that the foundation of tech employer branding – cool perks and benefits – has moved to the bottom of workers’ priorities post-layoffs, internal comms can refocus on work-life balance to build a more supportive culture. Tech jobs are no longer cool Up...
Forever chemicals can destroy your reputation forever. Here’s a PFAS-proof risk comms plan

Forever chemicals can destroy your reputation forever. Here’s a PFAS-proof risk comms plan

by Matthew Couchman | Jun 27, 2024 | Blog

As PFAS or “forever chemicals” are on the verge of becoming a mainstream issue, companies can apply a risk comms approach to protect their reputations. PFAS is quickly becoming a real reputational danger Much has changed since we analysed the debate around PFAS (per-...
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