by Matthew Couchman | Jun 5, 2025 | Blog
The 2025 ASCO Annual Meeting, held under the theme “The Art and Science of Cancer Care: From Comfort to Cure,” saw a new narrative emerge in oncology, one that moves beyond one-size-fits-all treatments toward more personalised, precise approaches tailored...
by Matthew Couchman | Oct 30, 2024 | Blog
Sustainability has become a crucial aspect of brand identity for fast-moving consumer goods (FMCG) companies. However, the sustainability media conversation has significantly changed over the past couple of years. This is what we found in our report assessing the...
by Christina Arshadi | Sep 20, 2024 | Blog
Immunotherapies were back in the spotlight at the European Society for Medical Oncology’s congress this year, but its limitations are prompting a strategic realignment. Back in style Our analysis of last year’s ESMO congress discovered a notable focus on...
by Matthew Couchman | Jul 10, 2024 | Blog
While a cluster of football managers support the narrative that VAR is reliable and necessary, fans are not so convinced. Football’s hot topic The introduction of VAR (Video Assistant Referees) in 2019 was initially welcomed, with naked-eye refereeing decisions...
by James Robbins | Jun 17, 2024 | Blog
The success of offshore wind power depends on winning a battle against false narratives, which requires energy companies to tailor their communication strategies to diverse audience segments. The problem: We noticed the signs a year ago, but now it’s clear –...
