by Commetric | Feb 22, 2019 | Blog
Sustainable fashion has become a management agenda for an increasing number of brands, and communicating environmental values is in the centre of many ambitious campaigns. Using our Influencer Network Analysis (INA) methodology, we analysed the recent media coverage...
by Commetric | Jan 4, 2019 | Blog
As consumers become increasingly health-conscious, fast food brands are launching new products and drafting health-related communications strategies. Because they are entering a public discourse inherently hostile to their industry, they should get prepared by...
