Delete Facebook – The Birth of Digital Divestment?

Delete Facebook – The Birth of Digital Divestment?

By all accounts, Mark Zuckerberg is not having the best start to the year. On March 17, an investigative piece by The New York Times and The London Observer blew the lid off a previously unknown data breach, orchestrated by British company Cambridge Analytica. The...
Social Media in Pharma: Taming Word of Mouth

Social Media in Pharma: Taming Word of Mouth

Whether pharmaceutical companies should leverage social media is not an issue anymore. Marketing practices in the field are evolving rapidly, and as electronic communication continues expanding, pharmaceutical professionals need a good understanding of social media’s...
Media Use in the Middle East [Infographic]

Media Use in the Middle East [Infographic]

This infographic provides an overview of media consumption in the Middle East with a focus on traditional and social media, the most popular types of news, and the use of social media for news consumption.

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