Cannes Lions 2022: Which Trends Got the Industry Talking?

Cannes Lions 2022: Which Trends Got the Industry Talking?

The first Cannes Lions since the start of the pandemic attracted a fair share of media attention, as reporters and analysts tried to discern the underlying trends shaping the marketing sector’s future. We found that tech companies like Spotify, Google, Netflix and...
Using Media Data to Evaluate the ‘S’ Factor in ESG

Using Media Data to Evaluate the ‘S’ Factor in ESG

We used Commetric’s reputation analytics platform ComVix to analyse 328,264 English language articles around ESG published in the period Jan’21-Mar’22 in more than 30,000 media outlets. For more on this topic, read our analysis: “How Can PR and...