by Commetric | Jun 2, 2020 | Blog
The coronavirus pandemic has provided a fertile ground for vaccination sceptics to put new life into long-debunked conspiracy theories as well as to push new narratives tailored to the ongoing crisis. Examining the social media discussion, we found that most users...
by Commetric | May 24, 2020 | Blog
Just like in the case of most unconventional wars waged in the business arena, winning or losing the ‘streaming wars’ is a matter of interpretation, of ‘framing’, as we say in communications management. And while the effects of the streaming wars are what...
by Commetric | May 19, 2020 | Blog
Although consumption of media and entertainment content has reached record highs, with viewers stuck at home during lockdowns, future looks fraught for industry players. Their production plans are halted and advertisements have run dry, as many companies cut marketing...
by Commetric | May 18, 2020 | Newsroom
We are very proud to have been shortlisted for the AMEC Awards 2020 in eight categories. Our multi-market measurement and evaluation programme for VisitBritain in cooperation with Notified was shortlisted for Best multi-market reporting, Most effective planning,...
by Commetric | May 15, 2020 | Blog
As big food chains have started to cautiously reopen parts of their business amid an easing of lockdowns, they are making efforts to prepare for a new normal by introducing measures such as extra space and technology that limits customers’ interactions with staff. As...