by Commetric | Nov 4, 2022 | Blog
While energy drinks are experiencing an upheaval, they still appear in headlines across the global mainstream media mostly in a negative light, as their health effects are wrought with controversy. Our media analysis suggests that energy drinks companies should look...
by Commetric | Oct 28, 2022 | Blog
The media conversation around the 2022 edition of the Global Gaming Expo told a story about an industry that quickly recovered from the pandemic and that seems immune to the current financial crisis. Our media analysis found that squashing the illegal market remains a...
by Commetric | Oct 21, 2022 | Blog
Although accusations of artwashing are still not as widespread as those of greenwashing or pinkwashing, the use of the term across media outlets is gradually increasing – meaning that it could soon transform into a serious reputational danger for brands which...
by Commetric | Oct 3, 2022 | Blog, ESG
This analysis was originally published on the Institute for PR’s website. As a blend of three words, environmental, social and governance, ESG’s reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual...
by Commetric | Sep 16, 2022 | Blog
As consumers increasingly expect their banks to act and interact more like top technology brands, many financial services industry firms have embraced digital transformation strategies. We suggest that as the digitalisation of currencies was the most widely discussed...
